The Importance of Purpose

Let's take a moment to channel Simon Sinek. When running your business, it's most important to let your purpose and your "why" rule above all else. It's a concept we've all heard time and time again, but it really isn't a practice most companies (and people) actually act on. In a way, this is one of the most frustrating things to witness as someone who is building an entire business around their purpose, and making sure it's one that represents all parts of who I am as well.