Zodiac signs, Enneagram, Myers-Briggs (or 16 Personalities), The Four Tendencies … the list goes on.

As a culture, we’re currently wrapped up in the idea of understanding ourselves. Of figuring out how our brains work, why we make decisions the way we do, how our personalities are formed. And it’s interesting! But why do we do it? Why are we so preoccupied with the idea of categorizing our personalities?

While social media and networking are amazing ways to gain visibility for your business, the newsletter is the unsung hero of marketing. There is only one way to control getting your information directly in the hands of your audience, and that’s through regular communication. While Facebook and Instagram are owned by outside parties, you’ll never lose control of your email list.