It isn’t enough to have a presence on social media, crossing your fingers and hoping that your followers will stumble upon your website. By writing a blog and updating it regularly, you are driving people to your website with the goal of converting them to clients. 

But you may be saying “I don’t know where to begin!” I get it, you may feel intimidated at first. But by following these surprisingly simple tips, you’ll have a blog set up in no time.

What is the number one thing most entrepreneurs want?

More business.

More clients/customers/products out the door/money in their pockets. More, more, more.

So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

It’s not exactly a secret that if polled, the number one thing entrepreneurs would respond with when asked what they need more of, it would be clients. So how do you find them? Where do you go to meet that elusive ideal customer? Here are 26 ways you can draw in new clients.

Whenever I get asked about my experience as an entrepreneur (whether it’s in a podcast interview or a simple conversation with a friend), one of the top questions that comes up is “What lessons have you learned?”

Generally, it’s from a place of curiosity, connection, and honestly, a desire to avoid these lessons themselves. So I figured these lessons would be helpful to share with all of you as well so you can hopefully learn from my mistakes. Just because I’m a coach doesn’t mean I’m perfect (no one is!) so I learn and adapt, edit and adjust just like everyone else.

I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.

One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?

There is only one truly key item you need in order to run a successful business: the ability to get your product in front of your customers and sell it to them. But selling yourself, your products, or your services doesn’t always come naturally. So how do we train our brains to know how to do this without sounding awkward, without feeling pushy, and without turning the customer off? Follow these easy steps to find out!

Okay, I know authenticity is a controversial word in the entrepreneurial world. Some people absolutely hate it, while others talk about it incessantly. But I think it's one of the most important parts of running your business, so let's break it down and talk about why.