Today I’m excited to share the courageous story of one of my best friends and entrepreneurs. If there’s one thing that all of us entrepreneurs share, it’s the feeling of fear when we come across a new challenge or risk.

That’s why I’m so excited to share Nichole Starkman of Americana Cakes and Sweets and her journey to entrepreneurship. Not only is she an inspiration in terms of being brave enough to bet on herself in an uncomfortable location, but she also shows that sometimes the journey to entrepreneurship isn’t immediate, or linear, or intuitive. It’s about betting on yourself and jumping even in the face of fear.

When I meet with clients, I try to give them all the information I possibly can. I tell them all the tactics I’ve tried, the tips and tricks I’ve learned, and the tools I use to run my business.

So why not share with all of you?

I try to be as open and honest with the behind-the-scenes of my business as I can with all of you. So here’s a list of my must-have business tools (and why they’re the ones I turn to time and time again).

When I first started coaching, I never anticipated the amount of people who would compare what I did to a friend they have, or a relationship they’ve cultivated. And I often hear the question: “Is it like that?”

So let’s clear things up once and for all.

What is the number one thing most entrepreneurs want?

More business.

More clients/customers/products out the door/money in their pockets. More, more, more.

So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.

One of the things we struggle the most with as humans is finding that person-to-person connection with others. Whether it’s finding a close friend group to support you, fellow colleagues and professionals to commiserate with, or a family to help us on our journey, relationships are at the heart and soul of any true balanced life.

So how do we find that community when we need it the most? Sometimes it feels so elusive, like everyone around it has one except for us. But here are the top tricks for finding your perfect community.

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

We’ve all heard the scary stories. A fellow entrepreneur or friend in the biz signed up to work with a coach (life, health, business, you-name-it) and were totally sold … only to find out the perceived value had no results to back it up.

So how can you tell before you sign the contract and send your money along? How can you be sure that the person you’re working with is the real deal? Here are a few things to look out for: