Marketing Tips, Business Tips Katrina Widener Marketing Tips, Business Tips Katrina Widener

How to Start a Blog

It isn’t enough to have a presence on social media, crossing your fingers and hoping that your followers will stumble upon your website. By writing a blog and updating it regularly, you are driving people to your website with the goal of converting them to clients. 

But you may be saying “I don’t know where to begin!” I get it, you may feel intimidated at first. But by following these surprisingly simple tips, you’ll have a blog set up in no time.

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Marketing Tips, Business Tips Katrina Widener Marketing Tips, Business Tips Katrina Widener

Why Every Entrepreneur (Yes, You!) Should Have an Email List

What is the number one thing most entrepreneurs want?

More business.

More clients/customers/products out the door/money in their pockets. More, more, more.

So we market ourselves. We create blog posts and podcasts, we advertise our services and post our products on social media. We use Facebook, Twitter, Instagram, YouTube to reach our audience. We optimize our websites for search engines and we attend networking events like it’s nobody’s business. We send off cold call emails and we ask for referrals, go live on social media, sponsor events, and host giveaways. And we send newsletters.

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Business Tips, Marketing Tips Katrina Widener Business Tips, Marketing Tips Katrina Widener

Where Should I Market Myself?

When starting a business, there are often a slew of things you want to figure out right away: business plan, pricing structure, website, products and/or services, etc. And generally, this are all things that people can figure out on their own, whether they have a background in business and marketing or not.

But the one area that I see people get stuck time and time again is in acquiring clients and customers. Where do I advertise? Do I advertise? What social media platforms should I use? How do I promote myself? Where should I market?

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Business Tips Katrina Widener Business Tips Katrina Widener

Most Common Client Goals

Marketing, mindset, empowerment, community, self care, business planning, goal setting, time management, burnout, imposter syndrome — these are just a few of the topics I cover in this blog, and with my clients.

But the one thing I find most entrepreneurs are curious about is which of these are the most common. It’s a question I get asked time and time again: “What do most people who work with you focus on?”

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Book Review: Blue Ocean Strategy

“To win in the future, companies must stop competing with each other. The only way to beat the competition is to stop TRYING to beat the competition.” 

Blue Ocean Strategy by W. Chan Kim describes its contents as “how to create uncontested market space and make the competition irrelevant”. The entire point of the book is to not only describe why it’s so important to change your mindset from focusing on competitors to focusing on alternatives (aka not converting customers, but finding a way to serve non-customers), but it also shows you how to do it.

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Business Tips, Marketing Tips Katrina Widener Business Tips, Marketing Tips Katrina Widener

How to Provide the Best-Ever Customer Experience

I firmly believe that the success of a business is built on a foundation of amazing customer experience. You can have the best product, the most amazing marketing team, or the most beautiful website, but if your client doesn’t have a pleasant experience while they’re working with you, it doesn’t matter. They won’t come back.

One of the easiest ways to provide for your clients is to go over and beyond with your customer experience. Instead of providing a good experience, how can you absolutely wow them? How can you make them feel like they’re completely cared for? How can you eliminate any obstacle that is in their way of purchasing your product?

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